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Client Reviews
“You have always been and still are, my best mentor. You are so great at what you do and know your stuff!”
— brandi reiland
Soiree weddings & events“You are the Steve Jobs of the hospitality industry.”
— elizabeth restauri
total imagination event“I’ve known Tami for over a decade and have worked and collaborated with her in many different ways. She’s truly a wealth of knowledge; so kind, generous and always willing to share what she knows, which is A LOT! I would recommend Tami to anyone who needs business guidance, planning or help building systems and processes. She’s exceptionally good at bringing clarity, structure and momentum.”
— angela proffitt
gds creative“Tami helped me triple my event company’s income in one year. If you are looking for business success, Tami Forero is the person to help you make it happen.”
— carol lathrop
imes eventsCASE STUDY:
Adding $1 million to the bottom line
CHALLENGE:
Florida destination wedding planner needed higher profitability. Her company planned 120 weddings per year with 8 employees but were left with small, if any profit at year end after all that work.
Tami Forero flew to their office for several days to review all the processes, procedures, staffing and financials.
RECOMMENDATION:
-She recommended the owner first get out of debt by getting rid of the expensive office she rented and sell all the high end office furnishings to pay down the debt including a high ticket car lease.
-Next, make her employees contractors as their clients were very seasonal and the team could work for other planners as well and make higher hourly rates as contractors. The owner could save on off season expenses and taxes, insurance and 401K.
-Contract with vendors to provide limousine service for all destination client meetings, food & beverage during site tours and any other expenses associated with initial meetings.
-Apply for an IATA number that allows event planners to receive a 10% commission on all group hotel bookings from every hotel in the world. This company was planning 120 destination weddings which included an average of 100 sleeping rooms for each client at beach resorts but were unaware of commission opportunities.
RESULT:
-The company instantly added $840,000 in income to the bottom line.
($350/night average 2 nights for 100 rooms 120 times per year = $8,400,000 x 10%=$840,000)
-Paying down debt, changing the staffing model and sharing meeting expenses with vendors added another $160,000 to the company's bottom line
Case Study:
Creating the winning bid
Challenge:
Social Event Planner turned corporate Event Planner needed direction in the bidding process to ensure the best chance of earning the contract. Her first corporate opportunity would be in another state for a Fortune 500 client. Tami worked with her remotely on the proposal, budget, vendor options and contract.
Recommendation:
-She recommended a high level proposal for 3 different states
-Worked with the planner to obtain all pricing, off site recreation ideas, vendor and venue options and travel channels
-Helped create visual proposals for each location with detailed budget options
-Role played sales pitch ideas and presentations
-Suggested contract changes specific to corporate clients for her attorney’s review
RESULT:
The planner received a thorough education in corporate event planning proposals and felt 100% confident to bid. The client chose her company and opted for the most expensive city and experience. The strategies and processes learned from this experience gave her confidence to pursue many more corporate event opportunities worldwide.
Case Study:
6 Figure Wedding Blues
Challenge:
High-end Idaho Wedding Planner